Onalytica B2B
OCTOBER 1, 2018
I needed better SEO and conversion skills. Analytics: “The conversion rates on your services pages is low. Years later, after applying some of those new learnings to our own site, we began to get a little traction ourselves. We were starting to rank, to get some qualified visitors and generate some leads. That was step two.
Onalytica B2B
JANUARY 17, 2018
Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.
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Onalytica B2B
MARCH 17, 2017
Is there a call to action in your content- what’s the conversion rate? Increase in likes and shares of content. Have these shares led to increased interest in your product/service offering? Increase in web traffic. Have more people been visiting your pricing page as a result? What impact has this had on sales?
Onalytica B2B
JULY 16, 2018
Increase conversion rates. Authentic marketing at its most basic is putting your employees in front of the logo as your employees are key to unlocking these authentic buyer journey top of funnel conversations. Demonstrate / promote your product. Attract new customers.
Onalytica B2B
APRIL 27, 2017
Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. Influencers are most powerful when used as a catalyst for trust in a brand to increase customer conversion. Engagement rates aren’t guaranteed.
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