The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
ViewPoint
AUGUST 20, 2015
Pipeline management: What process do we have in place to ensure every lead is touched and routed to the next stage of the journey? Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Where is there too much brush or too many rocks?
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