Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

According to Focus’ Craig Rosenberg: “The focus of the webcast was to give the attendees access to advice from expert practitioners, that is, people that are not just talking about what to do in lead generation but actually doing that every day. What are the most successful lead sources? Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 17, 2010

You can define this as the speed at which we move from a market response to a deal. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion rates increase the more quickly we follow-up from an initial response. Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Anything Goes Marketing

NOVEMBER 16, 2008

Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60