16 case studies prove ROI of mobile marketing
Biznology
FEBRUARY 18, 2013
84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. 42% report an ability to prove ROI.
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