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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Get attribution in place to learn which channels have the best conversion rates. Breaking old habits is hard. Identify some quick wins.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

You could also survey and ask your customers what other brands they considered when making a similar purchase. They will gather and analyze competitor data about your competitors’ strengths, weaknesses, opportunities and threats (SWOT). Also follow social media hashtags related to your product or service.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These include metrics like sales and revenue growth, marketing team spending per new customer, funnel conversion rates, etc. Self-Discovery.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Andra Baragan , Founder of Ontrack Digital , shares a list of survey questions they usually ask customers: What can you tell us about yourself? Surveys and interviews can be cost and time-intensive but it doesn’t have to be that way. All these insights can be used to improve the website conversion rate and overall customer experience.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Surveys, interviews, social media monitoring, and data analytics provide insights into customer pain points, preferences , and behaviors. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. high ROI and high conversion rates). Many firms use the Van Westerndorp index when sending pricing surveys to their potential customers. Competitive win rate. loan repayments).

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. high ROI and high conversion rates). Many firms use the Van Westerndorp index when sending pricing surveys to their potential customers. number of users/day, etc.)