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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Shows your competition and search volume.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

So the basics of paid search includes your clicks, you’ve got your impressions, your cost, your conversions, and your keyword position when it comes to– This is specific to like AdWords or Bing ads center any time we’re bidding on keywords essentially. The conversion rate. You get a higher conversion rate here.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.