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The Responsible Approach to Generative AI

Content Standard

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. Except…they didn’t.

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How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

Even though we live in an age where it’s super easy to find information, many public media outlets cannot resist creating a sense of urgency and distort facts for shock factor. Working on the contingency plan and stress-testing to evaluate your financial preparedness. Don’t stop at outlining your long-term goals.

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How to Navigate Brand Messaging in a Crisis

ClearVoice

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s sure to dazzle even the toughest crowd. In fact, every element of your content plan worked out exactly the way you hoped it would… until a crisis hits. It’s okay to come across as unsure.

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Delivering Episode 28: Seeing Into the Future With Oracle’s Chad S. White

Litmus

and around the world impact the strategies—and lives—of email marketers. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. And hopefully it was that reawakening in lot of people to reimagine their email marketing a little bit more. Everything’s blown up.

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New research: Boost organic growth from current customers

markempa

I work with the Sales & Service and Marketing & Communications practices here at the company. And it’s sort of our mission in life, at least in the business to business space where I spend most of my time, trying to understand with data, with research, with analytics, what does world-class B2B selling and marketing look like?

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The Complete Guide to the Effective Use of Amazon Video Ads

Outbrain

Video advertising is an integral part of a marketing strategy. Almost all marketers ( 94% ) agree with that statistic. But like many marketers, you may be wary of the time, manpower, and resources needed to produce great video content. The first step to any marketing campaign is planning your approach.

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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing. Consumer Marketing: The second aspect is targeted at consumers. Work With Us What Is Franchise Advertising?