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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges.

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Takeaways from PRSA ICON 2023: AI, Misinformation, the Elections and More

Brandpoint

During our three days at the Gaylord Opryland Resort & Conference Center, we met with countless professionals in the PR industry, went to a ton of amazing sessions, ate some delicious barbecue and learned so much about the current and future states of public relations and communications. The Brandpoint team at PRSA ICON 2023 1.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. Provide feedback on your needs.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Generating content requires mindful planning and diligence. Instead, you plan for a successful journey. You map out a training program to optimize your health, research the proper tools for the environment and go on multiple practice hikes to prepare for the main event. Generating content requires mindful planning and diligence.

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7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR.

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The Ultimate Guide to Marketing Jobs

Hubspot

These can be skills you’re born with or skills you develop and fine-tune through schooling and real-life practice. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. Event Marketing. For this reason, companies need event marketers.