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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic/users can be calculated. Organic traffic from search.

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The best pharma event management companies in 2023

SpotMe Blog

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

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How to Create an Advertising Proposal [Free Template]

Hubspot

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. And the best way to inform and persuade these decision-makers is with a crystal clear and actionable advertising proposal.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Event planning terms: C. And suddenly, it can all become a bit confusing. Accessibility.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services.