Hubspot

JULY 27, 2023

Working on sales collateral like pricing, proposals, and outreach messages. Tips for Addressing AI Fears While the impact of AI on productivity is already well-documented, many sales teams still treat it as a threat. Writing unique email copy, running preliminary market research, or updating CRM profiles, among others.

Marketing AI 63

Marketing AI Tips Contingency Planning Ideal Customer Profiles 63

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Conductor

AUGUST 24, 2022

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. Collectively, these can help prove the significance of SEO work and the value of incorporating it into project management plans. Why SEO project management matters. Organic traffic from search. Content optimization.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. It allows you to build a central database of your attendee’s contact information. Event planning terms: B.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Customer Experience Matrix

NOVEMBER 25, 2008

The slides did list a few unusual features, including “prospect portals” that help buyers and sellers to share information related to a project; a sales proposal builder; and features to work with sales partners. At least this clarifies which end of the demand generation market will find Marketbright most attractive.

Demand Generation 120

Demand Generation User-Generated Content Work Management Demand 120