Remove Contingency Planning Remove Differentiation Remove Examples Remove Marketing Proposals
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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Marketbright Targets Sophisticated Demand Generation Users

Customer Experience Matrix

The slides did list a few unusual features, including “prospect portals” that help buyers and sellers to share information related to a project; a sales proposal builder; and features to work with sales partners. At least this clarifies which end of the demand generation market will find Marketbright most attractive. Hubba hubba, eh?

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope. Here’s the story of Visme.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

2 Examples of knowledge workers include managers, salespeople, nurses, doctors, lawyers, judges, and analysts. The project team included people from design, development, marketing, product management, and research. Table 2 shows examples of human-centric processes we encountered and the form associated with each.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Generating content requires mindful planning and diligence. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Instead, you plan for a successful journey. Generating content requires mindful planning and diligence. You embrace a process. Think of this.