Remove websites

eTrigue

article thumbnail

Is the quality of your data hindering your ABM success?

eTrigue

Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Once your data is aligned, you will be able to build your marketing strategy foundation including campaign themes, and matching trigger offers and content for each buyer group (net new logos vs installed base).

article thumbnail

How to Use Short Captivating Videos to Boost Sales

eTrigue

The same principle applies to your content. Video content is powerful and usually more engaging than written content. Compelling video content grabs a customer’s attention and sustains it through the end of the video. This was a big deal compared to her textual content. That’s more believable than written content.