B2B Memes

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. That’s good SEO advice.

SEO 100
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Signals of Quality vs. Good SEO

B2B Memes

I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. Tags: New-Media Models content farms Google Jeff Jarvis SEO.

SEO 100
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Infographic skills: No longer optional for journalists

B2B Memes

Google’s Collateral Damage,” for instance, was produced for SEO Book by infographic specialist Jess Bachman , and presumably did not come cheap or without many hours of planning. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. Infographic by SEO Book. Click to enlarge.

Dwell 100
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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

More content means more blog traffic. However, content without marketing is like a cart without a horse. However, content without marketing is like a cart without a horse. No matter how good it is, content can’t go anywhere by itself. When I tweeted about my content, it clearly got more page views than when I didn’t.

Blogger 100