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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management.

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Google Acquires Wildfire: What the Acquisition Means for Online Engagement

SnapApp

Salesforce.com acquired the social enterprise company, Buddy Media. Empowering brand advocates, encouraging word of mouth marketing, and generating referral traffic through social channels are all perks of engagement that businesses want. better and fresher content and more meaningful interactions,? Nevertheless, Google?s

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Here’s how it works.

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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Adobe Experience Cloud Blog

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. Social media can encourage promoters.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. He''s helped brands like Mint and Salesforce.com to improve their businesses. Growth Hacking Word-of-Mouth ".