Customer Experience Matrix
MARCH 9, 2011
In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step. This simplifies content creation.
Customer Experience Matrix
SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.
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Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. They will be soon applied to select offers for Web personalization.
Customer Experience Matrix
APRIL 14, 2009
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.
Lead Liaison
JULY 18, 2018
Please note that this content was presented in first-person live and then transcribed. And based on some recent sales we actually found that 98% of attendees to a live event or a trade show generate some kind of social media content. If we parted on friendly terms and we kinda understand why we lost that deal. Transcription.
Lead Liaison
MARCH 7, 2018
Please note that this content was presented live and then transcribed. For the micro conversion, that would be any email or newsletter sign up, a gated content download or request for more information, schedule an appointment. I can see things like the site search terms that are in here and again, the state and country.
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