Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. Please note that this content was presented in first-person live and then transcribed. Transcription. A lot of those are photos.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40