7 Reasons Why Marketing Automation Projects Fail
LeadSloth
AUGUST 24, 2009
No Interesting Content. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts ( this week 10% off! ). For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Not Enough Leads. Selling Simple Products.
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