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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

ViewPoint

DECEMBER 16, 2016

Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. ITSMA - 78% of executives are willing to respond to unsolicited outreach from companies, if it contains ideas that are strategically relevant.

Account Based Marketing 120
Account Based Marketing Inbound Marketing B2B Sales Tips 120
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

Better segmentation. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Retargeting. Increased use of video.

Lead Nurturing 120
Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120
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