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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Build content for your best account segments. Sound familiar?

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

MindMatrix already has 30% of its business outside the real estate market and has recently begun to promote itself as a general purpose marketing automation system – or, more precisely, as the “next generation” of such systems. Content personalization is especially sophisticated, supporting dynamic content (i.e.,

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Build content for your best segments. Sound familiar?

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Build content for your best segments. Sound familiar?

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Again like AdWords, the system keeps sending promotions – in this case, emails – until the budget is reached. Define the email to send, starting either with vendor-provided templates or by uploading a client's own template. Like AdWords, LeadPAC lets clients set a target cost per name and a weekly budget for their spending.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @neilpatel.