Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content. 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. 34% said ebooks.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Sword and the Script | B2B

FEBRUARY 8, 2022

From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? 39% said social media. 39% said social media.

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14