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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We've talked about how they consider keyword use and relevant topics and content on the page. Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. Content & outreach. The first one is content and outreach.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Image credit: Getty Images via @daylife.

Google 80
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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20
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Best of 2008: SEO Link Building

WebMarketCentral

His deck actually covers the organic search marketinging basics—keywords, content and links. His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40
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Who’s Giving You the Best Link Love?

DivvyHQ

Consistently create content that people really love. We received lots of press, people started checking us out, blogging about us, etc. We also benefited (and still do benefit everyday) from designing an application that content managers and producers actually enjoy using every day. PageRank & Domain Authority.