Remove writing

Customer Experience Matrix

article thumbnail

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

Perhaps when we set up the test tasks, we can involve specific contents that can later be checked for errors. Lund from the Society for Technical Communication (STC) Usability SIG Newsletter of October 2001. Happily, Lethbridge provides additional refinement of the concepts. language skills, physical disabilities, etc.).

article thumbnail

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. It was fun to work again as a hands-on marketer.