Content MQL Multi-Touch Attribution Sales Management 
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FEBRUARY 14, 2024
The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. You can’t do that if you’re solely focused on MQLs. So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past?
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
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DiscoverOrg
MARCH 27, 2017
Account-Based Sales Development. Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. In addition to big picture strategy, Brandon provides tactics that teams can leverage right away. Account-Based Marketing.
Oktopost
NOVEMBER 23, 2020
Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. So what are the right metrics?
LeanData
JULY 13, 2020
Marketing efforts are critical in moving our customers across the buyer’s journey and a key contributor to the overall revenue goals of a sales driven organization. In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. The Problem.
Engagio
JANUARY 20, 2024
Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “I feel like MQL ‘s are totally useless.
Adobe Experience Cloud Blog
OCTOBER 19, 2016
Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice. TOFU means top-of-the-funnel, MOFU is middle-of-the-funnel, and BOFU is bottom-of-the-funnel. What is this funnel I speak of?
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