ClickDimensions
APRIL 16, 2020
In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Re-examine your budget.
The Point
MAY 8, 2012
Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”
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Content Standard
MAY 4, 2017
The company even has a microsite dedicated to these efforts. He sees the positive reactions and the brand lift generated by this positive content, and he wants in on the action. While it’s true that this purpose has legitimate implications for marketing and content strategy, it can’t be contrived. Your CEO loves it.
EMagine B2B Blog
MARCH 5, 2019
Structured vs. Unstructured Content. The schema options are weaved into websites via structured data and this structured data brings website content to life for search engines. Structured vs. Unstructured Content. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs).
The ROI Guy
OCTOBER 22, 2010
Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore. Buyers are looking for informative and interesting content that provides actual value and education. They expect vendors to provide them the content they need throughout the sales cycle.
Contently
JUNE 6, 2022
You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.
Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Workflow supports multiple steps linked to conditions defined by email, Web, and social behaviors, lead scores, and various attributes.
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