Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content. There are two parts to this and I could spend a whole blog post just on this topic.

Tactics 100

Tactics Automation Personalization Planning 100

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. They wanted to get proactive and plan content in advance. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. The insights were eye-opening (and impressive) to say the least. Bottom line: it’s a numbers game. Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118