| |  Content + Microsite + Paper + Relevance |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. They are not B2B white papers, but it's still an interesting exercise. So what did I find? | | | | | | |
| WEBBIQUITY FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Microsites. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content. | WEBBIQUITY OCTOBER 29, 2012  Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. They are not B2B white papers, but it's still an interesting exercise. So what did I find? | WEBBIQUITY APRIL 23, 2013  33 Phenomenal Content Marketing and Copywriting Guides and Tips 'Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow. MORE >> -
CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010  Content Takes Center Stage
Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. "Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects." MORE >> -
NUSPARK | FRIDAY, AUGUST 26, 2011 SEO and Content Marketing Work Together
Promotional ads Get content now Landing page/ microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Content strategy affects so much of SEO, and we understand the importance of words and messages to optimize rankings for clients. Here’s a list of major SEO tasks that affect content: Keyword research. Page titles are not business names; they are key searchable phrases that describe the content of a specific page. MORE >> -
NUSPARK | FRIDAY, AUGUST 26, 2011 SEO and Content Marketing Work Together
Promotional ads Get content now Landing page/ microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Content strategy affects so much of SEO, and we understand the importance of words and messages to optimize rankings for clients. Here’s a list of major SEO tasks that affect content: Keyword research. Page titles are not business names; they are key searchable phrases that describe the content of a specific page. MORE >>
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Is Content Curation an Easy Way for Content Marketers to Do More. INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
- How to Squeeze the Most Life from Your Content SAVVY B2B MARKETING | TUESDAY, OCTOBER 27, 2009
- Is Your Website Working for Lead Generation and Inbound Marketing? NUSPARK | SATURDAY, MARCH 10, 2012
- Optimizing your site information architecture (IA) for Panda BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- This could be the start of a beautiful relationship EARNEST ABOUT B2B | THURSDAY, JUNE 24, 2010
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- Social media success demands talent above technology BIZNOLOGY | TUESDAY, DECEMBER 13, 2011
- B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007
- Marketing Automation: Like Bringing a Gun to a Knife Fight WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- Tech Media Publishers looking more Like Interactive Marketing. TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010
- Tech Media Publishers looking more Like Interactive Marketing Firms Every Day THE ROI GUY | WEDNESDAY, SEPTEMBER 29, 2010
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Marketing Automation: Bringing a Gun to a Knife Fight WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 29, 2009
- How to Adjust Your Landing Pages For Search ANYTHING GOES MARKETING | FRIDAY, JULY 20, 2007
- Top Automated Marketing Personalization Tactics ANYTHING GOES MARKETING | MONDAY, JUNE 29, 2009
- SEO and PPC - 7 Reasons Companies Need Both WEBMARKETCENTRAL | THURSDAY, JUNE 11, 2009
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