4 Ways Demand Generation Marketing Is Like Football
Adobe Experience Cloud Blog
FEBRUARY 1, 2017
Many of our campaigns require landing pages either to gate content or create an event sign up page. Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. The field is always changing. Don’t get me wrong.
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