markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
ANNUITAS
OCTOBER 27, 2016
It is near impossible to demonstrate value when the approach to marketing changes continually…”. So what do those top 4% of Account-Based Marketers have in common? The post What The Top 4% of Account-Based Marketers Have in Common appeared first on Annuitas. Look at the case studies in this same issue.
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ANNUITAS
OCTOBER 27, 2016
It is near impossible to demonstrate value when the approach to marketing changes continually…”. So what do those top 4% of Account-Based Marketers have in common? The post What The Top 4% of Account-Based Marketers Have in Common appeared first on Annuitas. Look at the case studies in this same issue.
ViewPoint
MAY 30, 2012
Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.
Vidyard
DECEMBER 12, 2013
Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. So what should you create?
Adobe Experience Cloud Blog
AUGUST 12, 2011
Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different.
MLT Creative
AUGUST 1, 2011
Compared to the rabbits racing ahead of them, these turtles are content to either plod along or stay still within their shell. Start with a strategy, followed by a plan for generating content. But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. The fuel for this engine is content.
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