Content Marketing Mix Sales Management Salesforce.com 
Vidyard
DECEMBER 12, 2013
Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.
ANNUITAS
OCTOBER 27, 2016
The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. It is near impossible to demonstrate value when the approach to marketing changes continually…”. Look at the case studies in this same issue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
ANNUITAS
OCTOBER 27, 2016
The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. It is near impossible to demonstrate value when the approach to marketing changes continually…”. Look at the case studies in this same issue.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Convince & Convert
OCTOBER 22, 2013
“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?
Directive Agency
MARCH 7, 2019
Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Ann Handley. . Samantha Kelly. Kathy Klotz-Guest.
Expert insights. Personalized for you.
56 
Let's personalize your content