Marketing attribution systems: a quick look at the options
Customer Experience Matrix
FEBRUARY 7, 2016
Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. How does the vendor do the attribution calculations? Does the vendor provide marketing mix models? Does the vendor create optimal media plans?
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