Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. But an early exit rule is harder to find. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Unbounce

MARCH 2, 2021

Video content, GIFS, moving backgrounds, and little animations can help bring your landing page to life. For instance, simply embedding video content gives you a much bigger opportunity to provide information quickly— without bogging down your page with never-ending text—and that’s exactly what our next example does.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

Unbounce

APRIL 7, 2020

So while it can be tempting to close up shop and work on your quarantine jigsaw puzzle skills for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder.

CMS Development 144

CMS Development Landing Pages eCommerce Business 144

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40