Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

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Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

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Everything Technology Marketing

APRIL 8, 2010

Step 4 – Build Compelling Messages and Content With this information you get a pretty good idea for how to influence the prospect along every step, how to educate them, how to guide them to purchase. Make sure your content is problem and solution focused and doesn’t only talk about your product.

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Everything Technology Marketing

OCTOBER 10, 2010

Inbound tactics on the other hand provide an opportunity for "ideal-fit prospects" in the right segment to find you and your offering through compelling content. Behavior is how users interact with your content and website and what marketing stimulus they respond to.

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Everything Technology Marketing

MAY 24, 2010

With compelling content that is relevant, valuable, and of high quality. Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. Now imagine the information customers are finding is yours.

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Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post.

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Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

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