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Hubspot

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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FEBRUARY 21, 2019

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Align sales and marketing with SLAs.

CMO

CMO SWOT Advertising Agencies Budget Programs

7 Quick Wins for Sales and Marketing Alignment

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MAY 23, 2018

Ask sales and marketing leaders to create a value system for content assets: Assign gated assets a higher score – such as a webinar registration, or an ebook download. Hubspot suggests this process: Calculate the Marketing Figures and Goals. Other activities, such as reading a blog, should get a lower score. Kill ‘em dead.

Lead Ranking

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring

DiscoverOrg

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

7 Quick Wins for Sales and Marketing Alignment

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