Cintell

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Buyer Persona Breakdown: 10 Components to Understanding Your Audience

Cintell

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. If you find yourself needing to talk to a lot of people, you probably have a few different buyer personas that you’re targeting through your content. Ask yourself Who am I trying to talk to?

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And it’s no surprise.