MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Kaon
AUGUST 2, 2017
users can search for imaginary Pokémon characters, and when they “find” them the character appears superimposed on the video stream from their smartphone camera. As with all new solutions, the key to being successful is to marry the content of the experience with the appropriate technical approach. Marketing Applications.
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