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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But as an email marketer, being on a blocklist may mean your emails won’t make it to your subscribers. But did you know 16% of all emails never make it into the inbox

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Tests include spam filters from inbox providers and webmail services, as well as score-based filters frequently used for corporate spam filtering. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think: emails that look like they come from Amazon but don’t). Freenet.de.