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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

Table of Contents What Is Split Testing? While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. Why Should You Run a Split Test? When to Use Split Testing?

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

No longer limited to the traditional domain of marketing, e.g. content, SEO, PR and so on, growth marketers’ have a big-picture remit to consider all operations and find opportunities for breakthrough results. Data Analysis. Like data analysis but forward-facing, quantitative modeling uses historical data to build future projections.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. A/B and multivariate testing tools. Which content on your site do people engage with? Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Its answer was to use a dedicated content analytics platform, Parse.ly.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

B2B buyers crave video content and they are looking for video content at every stage of the buyer’s journey. For SEO, marketers are shifting towards a true convergence of content strategy and both on-page and off-page SEO strategies. AI-Generated Content. Agile marketing also places a high value on testing and monitoring.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. A/B and multivariate testing tools. Which content on your site do people engage with? Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Its answer was to use a dedicated content analytics platform, Parse.ly.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

So, what you can start to see is our enablement team, whether that’s in training, getting the right content to salespeople, or in doing something like we’re doing right now, facilitating an engagement, that should be measurable. And there’s a ton of great content, go to bigtincan.com , go check out some of their content.