Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

APRIL 11, 2013

Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. The irony of this disconnect is that an extremely small percentage of dealer site visitors are actually influenced by the content they find there, least of all price/product.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. B2B Marketing Content Marketing Crisis Management Internet Marketing Public Relations Reputation Management Blog Journalist Media media relations public relations social media twitter'

Media 80

Media Public Relations Disintermediation Work Management 80