DivvyHQ
APRIL 18, 2022
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.
chiefmartech
JUNE 1, 2021
The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Each may have its own system of record. PRM = partner relationship management.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 1, 2021
Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.
Martech Advisor
OCTOBER 7, 2019
Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.
Valasys
FEBRUARY 11, 2019
A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. This helps in getting an accurate analysis of the ROI of your content.
DivvyHQ
JANUARY 12, 2021
As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal. More here from guest contributor, Romy Catauta.
CoSchedule
FEBRUARY 28, 2023
percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4
Expert insights. Personalized for you.
95 
Let's personalize your content