Customer Experience Matrix
APRIL 1, 2009
I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.
The Point
AUGUST 25, 2020
Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.
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Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
Full Circle Insights
SEPTEMBER 12, 2022
You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Learn more. . . > Demandbase ABM. Customers particularly like Demandbase’s integration with Salesforce, the strong customer service, and the strong database tool.
PathFactory
MAY 20, 2022
The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit? Salesforce, Oracle, the ABM vendors as it were (6sense, Demandbase, etc.),
NuSpark Consulting
APRIL 13, 2012
Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. It’s that simple. Now, back to the typewriter. .
ANNUITAS
MARCH 4, 2014
It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. and finish with part three (People, Process and Content … then Technology).
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