Webbiquity
MAY 28, 2014
After a month of emails, phone calls, and no conversion (maybe even no contact at all), they end up in that big list of past leads that either gets totally ignored, or gets mostly ignored – interrupted only by random promotions or a vanilla newsletter. There is always another conversion, or another desirable action.
The Point
JUNE 27, 2012
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?
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GreenRope
JULY 27, 2020
By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships. When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion.
The Point
SEPTEMBER 6, 2011
Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.
Hubspot
JULY 10, 2015
Email newsletter lists are often in an outside email service provider. Event attendees are likely on a spreadsheet in the marketing department. Aside from just knowing a reader’s email address, when you unify your database, you can connect this vital piece of information with other data points they may already exist for customers.
MarketJoy
JUNE 25, 2018
This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.
PureB2B
AUGUST 3, 2016
Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. When you produce insightful content on a regular basis, you demonstrate industry expertise. Quality content attracts the right audience.
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