Webbiquity

MAY 28, 2014

After a month of emails, phone calls, and no conversion (maybe even no contact at all), they end up in that big list of past leads that either gets totally ignored, or gets mostly ignored – interrupted only by random promotions or a vanilla newsletter. There is always another conversion, or another desirable action.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40