strategy 
Customer Experience Matrix
DECEMBER 13, 2012
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.
Customer Experience Matrix
APRIL 24, 2015
It built a network of B2B publishers to sell ads and gather data about their site visitors. The company tags its publishers' content with a 2,300-topic taxonomy, allowing it to associate visitors with intent based on the topics they consume. It’s a “Bombora inside” strategy and makes perfect sense: everything’s better with data.
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Customer Experience Matrix
OCTOBER 14, 2016
As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.
Customer Experience Matrix
MAY 11, 2011
It also allows different scoring rules for different customer segments. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Content can include sharing buttons for a wide range of other systems. Here are some highlights from the latest set of additions: - multiple scores per lead. progressive profiling.
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