Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

FEBRUARY 20, 2017

People are using it to post and share a variety of content. Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

OCTOBER 24, 2016

. “What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up. Content strategist.

Enterprise Management 80

Enterprise Management CMS Development Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

JUNE 4, 2014

Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. Be Authentic: Authentic brands are able to find a universal truth and create content that inspires those ideals among consumers. Plan for the unexpected.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

Biznology

MAY 17, 2012

Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for. They are horrible for content that could benefit a larger group. Essentially, lean is centered on preserving value with less work. . Overproduction.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80