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Marketing Strategies Must Evolve With the Times in 2024

Litmus

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Marketing strategies face some headwinds in 2024.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

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24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

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How to fix the broken sales-marketing lead funnel

Martech

This approach is about continually monitoring sentiment and engagement with buying groups within your target accounts to curate marketing and sales experiences accordingly. Your content, creative, and delivery should be designed around that. Marketing casts the content net wide into the sea of possible prospects.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. In addition, companies that use these tools to collect and analyze consumer data will need to ensure privacy is paramount.” — Vito Vishnepolsky, founder and director of Martal Group. Let’s jump to the nitty-gritty.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

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Content Curation and WordPress: The Perfect Fit

Scoop.it

The demand for companies to create quality content is at an all-time high—and it’s no surprise. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you. Use content curation to empower your content strategy.