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“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Keeping your content safe. Safe curation. Fair use and visual content. Doubtful.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). The rise of private media. 98 percent.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Use a clean URL when you add your content to Google+. Sometimes the profile’s privacy setting prohibits the link reference to persist after posting.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” Baker uses a combination of original content, shared content, and promoted posts to create a consistent and effective presence. ” He is also creating original content. Legal. Legal.

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Also worthy of mention, bloggers are looking to increasingly create content through their mobile devices. Content Marketing Blogging without an audience is merely a public journal.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Tools 115

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience. As brands have realized they need to act like publishers, a deluge of content curation and publishing has occurred on blogs and social networks worldwide.

Dominate your personal brand on Google Images

Biznology

In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. Google’s just looking for quality content. Content that’s verified, possibly, or coming from a reliable source. My buddy Oliver has a problem. He doesn’t like what comes up on Google Images when he searches.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Privacy Policy | Site designed by AMAInteractive a div.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. Director of Global Integrated Marketing and Content Strategy for SAP. Nick creates & curates ideas by playing with the future. The size of the company or the number of people it employed did not matter. Jeffrey L.

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Original Content and Industry Content. The design principle “Keep it simple, stupid&# also applies to content you’re already spending time to create. Repurpose that information on Facebook, making sure it’s relevant and interesting to this particular community. Have a newsletter, magazine, newsroom or blog? Questions. Tagging.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

FB is a place to collect fans and blast out content. Will Google+ content have an advantage?  Google+ brand pages are coming (3Q11) and may lead to a killer ad platform with higher levels of targeting and relevancy than Facebook.  The Circles component in Google + has amazing potential for content segmentation. Google + or Google - ?  20 Experts Voice Their Opinions.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The community, along with the 21st Century Supply Chain blog, also enabled the company to increase exposure through social media and improve SEO, as content is shared through its social accounts. 3. View More » Web Video Kina Grannis Curates: Our Favorite Yo. Learn more. Be a resource.&# 4.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. David has published 15 books and his latest is Brand Relevance. These men are indeed using Twitter to rewire and reorient the Web. Adam L. Ranked No.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Expect more now.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. David has published 15 books and his latest is Brand Relevance. On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Holger is one of my favorite content marketing experts.).

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. David has published 15 books and his latest is Brand Relevance. These men are indeed using Twitter to rewire and reorient the Web.  Adam L. Ranked No.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Privacy Policy | Site designed by AMAInteractive a div. How does sound travel through materials?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable. Not so fast! All Rights Reserved.

“Delete” does not mean deleted. 4 Steps to protect your privacy

grow - Practical Marketing Solutions

Facebook’s legal terms liken “deleting” to placing information into your computer’s “recycle bin,” and state that, by using Facebook, you acknowledge “that removed content may persist in backup copies for a reasonable period of time.”. If you’re part of a legal case in which your social media posts might be relevant (so, pretty much every case EVER), you’re prohibited from deleting them.