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The History of the PDF and Its Marketing Limitations

SnapApp

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Identify your best gated content piece(s) on this topic.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

If your ideas are big, the content follows and everything falls in place. How can you manage risk in your content marketing? One challenge in making big content work is driving longevity through maintenance. How do you plan for upkeep and continuing to get value out of content for a long time?

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Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London.