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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as event managers, one does webinars, and one focuses on lead nurturing and engagement. These people prepare their own copy and content. Lean and Mean: How Spear Marketing Structures Their Team.

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as Event Managers, one does webinars, and one focuses on lead nurturing and engagement. These people prepare their own copy and content. Lean and Mean: How Spear Marketing Structures Their Team.

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Only B2B - Untitled Article

Only B2B

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Michelle Killebrew.

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Listen Up Marketers: We Need Our Own Operating System

Kapost

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Tools : 10 years ago, we were just beginning to experiment with email marketing tools. Distribute.

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How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Some can’t find what they need.