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Tony Zambito

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How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

For decades, B2B sales and marketing has relied on business information of the likes of Hoovers , Dun & Bradstreet , and others. Business information also plays a role in providing B2B with a level of company profiles and firmographics data about organizations within markets.

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Prevent Demand Generation Failure with Buyer Personas

Tony Zambito

.  Adam makes a great statement here: “What I’m advocating for is a complete realignment of your B2B demand generation processes around the buyer – literally making every point of communication and contact focused on and driven by the needs and behaviors of the buyer in his/her buyer-education process.”. I couldn’t agree more!