contact customer PointClear Related Topics 
ViewPoint
JUNE 21, 2018
PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.
Biznology
APRIL 6, 2016
Business marketers are always complaining about their customer data. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. It’s pretty bad,” they’ll say. It’s a mess.”
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ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Needs what the company sells.
ViewPoint
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. LinkedIn revamps contacts tool to boost relationship management.
ViewPoint
JUNE 7, 2016
Sales lead purgatory occurs between SAL and SQL, with sales accepting leads but subsequently losing contact or interest. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. Approximately 70% of all leads are rejected by sales—either actively or by inaction.
ViewPoint
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.
ViewPoint
JANUARY 22, 2016
Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. All of their efforts will be focused on converting these accounts from contact information to paying customer.
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